PHG Ever Fresh Food (M) Sdn Bhd Vision and Mission


PHG Ever Fresh Group aims to become globally leading durian industry, able to control of the global durian business chain and gain the ability to determine and fix the quality and standard of durians.


  1. PHG Ever Fresh Group has four assurances on our customers, quality assurance, quantity assurance, consistency assurance and trade fairness assurance.

  2. We promote environmental friendly, researching on the usage of organic agriculture wastes and recycle them.

  3. Improves national agricultural finance, increasing vacancies and job opportunity, involve ourselves in charity activities, and supports the society as many as we could.

  4. Create a perfect and better durian industry system.